Despite not having a current career, I was asked to participate in Liam’s preschool Career Day. I tried really hard to politely talk my way out of it—after all, I happily sacrificed my career in advertising and marketing to stay home to raise my precious little boys—but when I stepped back and thought about the opportunity to be part of Liam’s school for the day, I just had to say yes.
Now, don’t get me wrong. I love advertising and marketing. And I especially love anything to do with branding and graphic design. (It just doesn’t seem to get much attention from me these days…) So, my simple lesson plan began with a brief discussion about graphic designers and how they use shapes to make pictures and logos.
We talked about how logos are used to help establish brand recognition.
The students were able to recognize several logos and see how they are used on packaging, specifically cereal.
Then we put our newly found logo skills to the test and made a logo for a 5th Birthday party. (After all, every preschooler seems to be obsessed with Birthday parties, right?) Each student had his own paper to draw our logo: a circle, small square and a curvy line to make a balloon, then a number 5.
Next, we used our preschool skills to assemble our cupcake toppers and shape our branded stickers.
We used our logo stickers to help establish our 5th Birthday brand on all our party essentials: hat, balloon and cupcake.
After singing Happy Birthday to ourselves, we devoured our cupcakes. Delicious. After all, in marketing we know name brand is always better than generic!
What a fun and delicious lesson! Kudos!
What a great lesson! I’m sure the kids loved it and all want to be graphic designers now!
You are so creative! I wish I had that skill….instead I walk the aisles of Party City trying to put a twist on their ideas ;-)
Love! Love! Love this!!!!
One thing that has amazed me with kids is how they can recognize logos even before they learn to read. Like one day a few years ago we were out driving, and Atty who was then about 3 years old pointed out the FedEx truck by name to me. It caught me by surprise because I thought she was reading, but really she just recognized the colors and shapes from FedEx regularly visiting our house.
It is amazing how much kids pick up on solely through observation. I was always amazed with my first graders. I love this idea for a lesson/craft!
julie
I agree that it’s a great way to help pupils to find something they like and interest them, but I believe that it’s better to do with older kids since they are aware of what they actually like, and it can help them learn more about the field they actually want to get into. For instance, my nephew is into IT, and it’s great because there’s a variety of iOS jobs with relocation assistance, but I doubt it’s easy to make kids interest in something like that.
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