Click the link above to download and print my FREE Branding Inventory Worksheet. Branding has become such a buzz word, and it can be confusing. Some people think your brand is the same thing as your logo; yet branding includes so much more. Your brand is intangible — it is an expectation that you establish with your audience. Even if you choose not to put any thought or effort into your brand, it still exists. It is your identity. What your audience, customers or associates perceive, both visually and emotionally, when they engage with you whether that be on your blog, social media feed or when you hand them your business card. Most of us probably wouldn’t want messy or disorganized to be part of our branding, yet if you consider some of the businesses you’ve had personal experience with, those characteristics can certainly creep in, especially if you don’t take charge of your branding. This free branding worksheet will help you do just that. You’ll probably be able to answer a lot of these questions fairly easily, but it’s so smart to get it all out in front of you and look for inconsistencies. When it comes to branding, consistency is key!2
Bettijo is a mother of four: three girls and one boy, and she is the main blogger and designer at Paging Supermom. During quieter moments, she enjoys art, retro-modern design, photography and making new things. Bettijo does regular local TV segments and has appeared as a guest on the Martha Stewart Show. In 2003 Bettijo founded Bath By Bettijo, an organic bath products brand. Her products have been featured in Real Simple, Health, O, Parents, Good Housekeeping, and many more. Bettijo resides with her Super Dad husband and family in Phoenix, Arizona.